Whatagraph alternative

Two plans, both demo-gated, from €699 a month. Here is the other end of the spectrum.

Whatagraph is an enterprise-tier marketing reporting platform with two plans — Max from €699 a month billed annually, and Prime at custom pricing — both behind a "get a demo" button rather than a signup form. Max includes white-label reports, data groups and blends, KPI overviews with alerts, and a dedicated success manager; transferring data out to BigQuery or Looker Studio, a custom report domain and public API access are Prime only.

People searching for an alternative here are usually reacting to one of two things: the price floor, or the fact that you cannot try it without booking a call. Both are deliberate — Whatagraph sells to teams reporting at volume, where €699 is a rounding error against the salaries it saves. If that is you, this page will not talk you out of it. If you wanted to connect a source tonight and see your own numbers before speaking to anyone, that is a different shape of product, and TableBI is one.

Side by side

Whatagraph figures read from the Whatagraph pricing page on September 5, 2026; vendors change pricing, so check before deciding. TableBI figures come from its own pricing page and docs.

The demo gate is a product decision, not an accident

A price floor near €700 with no trial tells you exactly who the product is for: teams whose reporting volume justifies a procurement conversation. The sales motion filters for them on purpose, and the dedicated success manager on the entry plan is the other half of that bargain.

The cost of the model falls on everyone below the line. A two-person team that wants to check whether the tool handles its Google Ads structure has no way to find out without a call. TableBI sits at the opposite extreme — install, log in, connect, query, all before anyone knows you exist — and gives you correspondingly little hand-holding when something breaks.

Getting your own data back out

The detail worth noticing on the Whatagraph plan table: transferring data to BigQuery or Looker Studio, and public API access, sit on Prime rather than Max. On a €699 entry plan, moving your own numbers somewhere else is an upgrade.

This is common across reporting platforms and it is the structural reason the category is sticky. TableBI inverts it: read-only SQL is the primary interface on every tier including free, the raw tables are the platform payload rather than a normalised summary, and the whole backend is one Rust binary you can run on your own Fly account for an expected $5–15 a month if you would rather not depend on us at all.

What €699 buys that $29 cannot

Being straight about the gap: white-label reports, alerting on KPI overviews, blends and pre-made transformations, version history, automated PDF emails, an EU data centre and a named human who answers when it breaks. TableBI has none of those. It is a solo-built backend with docs and an email address.

What it has instead is the query layer and the honesty layer — two altitudes of data, and a trust block on every answer carrying per-source freshness and the caveats that make cross-source comparisons wrong if you ignore them.

What TableBI actually is, and is not

TableBI is a marketing-data backend for coding agents: it connects Search Console, GA4, Google Ads and Meta Ads (beta) into one queryable store, answers in read-only SQL over both a unified cross-channel view and the lossless per-platform raw tables, and pins any answer to a live public dashboard URL that refreshes itself.

The shortest way to see whether that shape fits is to connect one source on the free tier and ask it something:

# install, connect one source, ask
npm i -g @tablebi/cli
tablebi login
tablebi install          # plants a skill so Claude Code knows the commands
tablebi connect google_ads

tablebi ask "WITH w AS (SELECT MAX(date) AS anchor FROM metrics)
   SELECT platform,
          roas(SUM(revenue), SUM(cost)) AS roas,
          cpa(SUM(cost), SUM(conversions))       AS cpa
   FROM metrics, w WHERE date > w.anchor - 30
   GROUP BY platform ORDER BY roas DESC"

# pin the answer to a URL that refreshes itself
tablebi pin --title "Cross-channel efficiency"
→ https://you.tablebi.com/d/dsh_…

Every answer carries a trust block: per-source freshness, the rows it scanned, and explicit caveats — Search Console runs two to three days behind and applies a privacy threshold to rare queries; GA4 backfills for a day or two; GSC clicks and GA4 sessions are different populations and are not supposed to match. Here is a pinned dashboard running on real data.

Which to pick

Questions people ask

Other comparisons

Working the numbers rather than the tools? The free marketing calculators do ROAS, CPA, CTR and the rest in the browser, and the report templates are widget sets you can pin.