Claude Code for marketing: give your agent a real data backend
Connect every marketing source once, then ask cross-channel questions from your terminal — and pin the answers live.
Claude Code marketing skills: what they are and which to install
How skills teach your agent marketing workflows — and what a data-backend skill unlocks.
Connect Google Search Console to Claude and Claude Code: three ways
Google publishes no Search Console MCP server. Community MCP servers, vendor connectors, or synced SQL with the site totals that keep anonymized traffic.
Claude Code analytics: turn your agent into a data analyst
Two altitudes of data, trust metadata, and the queries that make an agent's analysis dependable.
Claude Code dashboard: pin your agent's analysis to a live URL
From one-off answers to a public, read-only dashboard that refreshes itself.
Claude Code × Google Ads: analyze campaign spend from the CLI
Spend rankings, zero-conversion burners, and cross-platform ROAS without leaving the terminal.
Connect Google Analytics 4 to Claude (Code): three ways, and what each one is for
Google's read-only GA4 MCP server, vendor connectors, or a synced SQL backend — what each reads, what it can change, and what it costs.
CSV analysis with Claude Code: from export to live dashboard
When pandas in the shell is enough, when it breaks, and how to load exports into definitions that last.
Chat with your data — without handing it to another model
Your agent as the conversation layer, a deterministic SQL engine underneath. $0 extra inference.
Claude Code MCP: when you need a server — and when a CLI beats it
What MCP is for, why CLI-native agents often don't need it, and where it genuinely wins.
How to use Claude for data analysis — without re-uploading every time
Where claude.ai file uploads hit their ceiling, and how a standing connection changes the workflow.
Claude BI: business intelligence where the agent is the interface
No chart builder, no BI seat — what the pattern looks like when it's real, and where classic BI still wins.
A client reporting tool your AI agent drives
One live link per client — connected to their sources, refreshed automatically, no monthly rebuild.
Agency reporting tool: live dashboards without per-seat fees
Agent-driven reporting scales by workspace, not by seat — the economics finally work.
Meta ads reporting without the spreadsheet grind
Skip the export-pivot loop: query Meta Ads live, compare against Google on one definition of ROAS.
Marketing report templates you can pin as live dashboards
Three copy-paste templates where the "template" is a set of SQL widgets — pinned once, live forever.
SEO dashboard: build one your agent maintains, in one command
The five questions a good SEO dashboard answers — and the SQL widgets that answer them, live.
Marketing dashboard: one live URL for every channel, no BI seat required
Unified definitions across Meta and Google, maintained by your agent instead of rotting in a BI tool.
A Google Search Console API alternative, for people who just want the data
Skip the OAuth, pagination and storage layers every GSC client ends up building — go straight to SQL.
PPC reporting tool: one live dashboard across Google Ads and Meta
What PPC reporting really has to solve, why cross-platform numbers disagree, and how to fix it on ingest.
Automated marketing reports: build it once, never rebuild it
Automate the whole chain — including the freshness gate that stops reports arriving on time and wrong.
Looker Studio alternatives: what to use when the rebuild stops being worth it
The connector tax, the spinner, the blend that lies — and which alternative actually fixes each one.
Marketing KPI dashboard: define the metrics once, then stop rebuilding
The seven KPIs worth a slot, one shared definition across four platforms, and a live URL that refreshes itself.
No Looker Studio connector for your source? The alternative path
Why the picker is really three catalogues, the four ways out, and the one that removes the per-source tax instead of relocating it.
Connect Google Search Console to Looker Studio — and what to do when it hits the wall
The real setup steps, the table-type choice that decides what you can ask, and the four walls every Search Console dashboard runs into.
How to connect Facebook Ads to Looker Studio — every route, and what each one costs
No native connector exists. The four routes that do, the honest price of the free ones, and the attribution window all of them get wrong.
Google Search Console to Power BI: every route in, and what each one costs
No native connector exists. The four workarounds that do, which ones survive a scheduled refresh, and the sharing bill nobody quotes you.
Google Ads to Power BI: the four routes in, and the one that survives a refresh schedule
API access, BigQuery transfers, and the three costs nobody prices: restating conversions, account currency and timezone, and a licence per viewer.
GA4 to Power BI: every route, what each one costs, and what each one gets wrong
Power BI reads GA4 natively, but Data API quotas, licences and thresholds bite. The native connector, BigQuery export, partner connectors and CSV, priced side by side.
Connect Google Search Console to Tableau: four routes, what each costs, and what each loses
Tableau has no Search Console connector. BigQuery bulk export, partner connectors, your own API script and the manual export — and what each one leaves out.
Power BI data sources for marketing: which have a native connector, and the route in for the rest
Power BI connects natively to GA4, Sheets and CSV — not Search Console, Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads or Shopify. The route in for each.
Meta Ads (Facebook Ads) to Power BI: every route, what each costs, and where each breaks
No Facebook or Meta Ads connector ships with Power BI. Partner connectors, the Marketing API, BigQuery transfers and exports, priced.
GA4 to Tableau: every route, what each one costs, and what each one gets wrong
Tableau's own GA4 connector is extract-only and being deprecated. The connector, BigQuery export, partners and CSV, with the costs nobody quotes.
What is conversion value? How Google Ads and Meta calculate it, and why it is not your revenue
The value an ad platform credits to its own ads. How each platform sets it, and four reasons it runs higher than the revenue you banked.
Facebook Ads vs Google Ads: what each does best, and how to compare them without the platforms’ arithmetic
Demand capture against demand creation, why their ROAS cannot be compared as reported, and the comparison that works.
Power BI pricing in 2026: Free, Pro, Premium Per User and Fabric — and what sharing a report really costs
Pro at $14, PPU at $24, Fabric from $262.80 — and the rule that every viewer needs a licence below F64.
Tableau pricing in 2026: Creator, Explorer and Viewer licences, the editions, and what a team actually pays
$75, $42 and $15 on Standard, $115, $70 and $35 on Enterprise, billed annually — with three worked team budgets.
Power BI alternatives for marketing teams, matched to the reason you are leaving
No Mac app, a licence for every reader, no ad connectors — Looker Studio, Tableau, Databox, Metabase and TableBI against each.
Tableau alternatives for marketing teams: what two builders and ten readers cost elsewhere
$300 a month on Tableau Standard, $168 in Power BI, $0 in Looker Studio — and the ad-connector cost the seat price hides.
CPM vs CPC: paying per impression or per click is a bet on your click-through rate
CPC = CPM ÷ (1,000 × CTR), the break-even CTR, and where Google and Meta let you buy each.
Power BI for Mac: there is no Mac app — here are the four ways Mac users build reports
The browser, Parallels with Windows 11 for Arm, Windows 365, or a Windows PC — what each runs and costs.
Why Search Console clicks don't match GA4 sessions
Every documented cause, which way it pushes the gap, and a like-for-like weekly comparison.
How to export more than 1,000 rows from Google Search Console
The API at 25,000 rows a request, Looker Studio, bulk export to BigQuery and a synced copy — limits and costs.
Facebook Ads (Meta Ads) to Tableau: every route, what each costs, and the refresh setting that keeps it right
Tableau has no Meta connector. CData, Coupler.io, Windsor.ai, the BigQuery transfer and Ads Manager exports, priced — and why the extract must re-read 28 days.
Google Ads to Tableau: every route that still works, and what each one costs
Tableau's Google Ads connector died with the AdWords API in 2022. The BigQuery transfer, Sheets, partner connectors and exports that work now.
GA4 quota exceeded in Looker Studio (and Power BI): why it happens and four fixes
What each quota error means, which limit it hit, and four fixes: lighter reports, Extract Data, BigQuery export, a synced copy.
Looker vs Looker Studio (now Data Studio): what's different, and what the 2026 rename changed
Looker is governed BI priced by quote; Looker Studio, renamed Data Studio in April 2026, is free with a $9 Pro tier. Side by side.
Connect Meta Ads to Claude: the official Ads MCP, vendor connectors, or a synced backend
Meta's ads MCP server edits campaigns; vendor connectors do too; a synced backend only reads. What each one is for.
Cross-channel attribution: what's knowable, and what to do about the rest
Your platforms collectively claim more conversions than you had. The four approaches, their real limits, and the honest stack below enterprise scale.
Blended ROAS: one honest number across Google Ads, Meta and GA4
Why platform ROAS double-counts, how to compute the blended figure in one query, and how to use it without over-reading it.
Marketing automation reporting: getting lifecycle data out of its silo
Your automation platform reports its own funnel perfectly and knows nothing about acquisition cost. The join that fixes that — and its honest limits.
SQL for marketers: the eight queries that cover almost everything
The short list that answers most channel questions — plus the averaging mistake that quietly corrupts CTR, CPA and ROAS in most reports.
Marketing data warehouse: the smallest one that actually works
Five jobs it has to do, why the classic ELT stack is oversized for marketing, and what to build instead.
Give your Claude Code a data backend in five minutes.